The Coca Cola Case

I previously heard about the killer coke campaign, which I interpreted as being a rally organized to end the sales of Coca Cola products. Instinctively, I just viewed their advertisements as a marketing strategy introduced by the products competitors. However, I was proven wrong after having viewed the documentary on this topic yesterday. The killer coke campaign was in fact intended to inform Coca Cola consumers that the company has been involved in various scandals that have left many of the company's employers dead. The workers are very seldom rewarded for their efforts and denied the right to form unions. Many of the lost employers were driven individuals who were hell bent on speaking for their rights, and one of the ways they were determined to execute this was to form unions. Unfortunately, this courageous act cost them their lives. Although the CEO of the company denies these allegations, it is difficult to attribute the loss of all the union leaders to chance alone.


Coca Cola is also accused of the overexploitation and the pollution of waters in the international countries they do business with. They also sent threatening messages to all campaigns that were determined to taint their public image and in turn decrease their product sales. They attempted to silence them with economic means but this is a political issue that raises larger human rights issues and can't just be rectified using an economic bonus. 


I hereby, am ending the use of Coca Cola products! Not only are they nutritionally worthless and play a major factor in the rising numbers of obesity and its related complications, they are also generating income through the immoral laborious mistreatment of unfortunate workers. You can't just expect to step over others just so you can move ahead...